The committee composed by Edoardo Mollona, B4S SIG Chair; Luigi Maria Sicca, Scientific Director of puntOorg; Luca Giustiniano member of the advisory board puntOorg, has awarded the paper authored by Simone Napolitano (University of Bologna), Luca Zan (University of Bologna), Paolo Ferri (University of Bologna) "The British Museum ten years after. The search of a trade-off between identity and sustainability" with the puntOorg - EURAM Business for Society SIG Best Paper Award 2020, with a prize of € 500,00.